Best Marketing Books 2018

4/18/2019
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1: The CLICK Technique

2: Digital Passport: Your Pass to a Promising Career in Digital Marketing

3: Born To Build

4: The Ultimate Marketing & PR Book: Understand Your Customers, Master Digital Marketing, Perfect Public Relations

5: Crushing It! How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too

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6: Women Who Launch: The Women Who Shattered Glass Ceilings

7: Small Business Hacks: 100 Shortcuts to Success

8: The Passive Income Playbook: The Simple, Proven, Step-by-Step System You Can Use To Make $500 to $2500 per Month of Passive Income – In The Next 30 Days

9: Dropshipping: Make Money Online: A Step By Step Guide On How To Create Passive Income With Dropshipping In 2018

10: Affiliate Marketing: Learn How To Make $10,000+ Each Month on Autopilot

11: Social Media Marketing: The Ultimate Guide to Learn Step-By-Step the Best Social Media Marketing Strategies to Boost Your Business

12: Dropshipping 101: The Ultimate Business Model That Lets You Sell Huge Inventories Without Lifting A Finger

13: Influencer Fast Track: From Zero to Influencer In The Next 6 Months!

14: No Hyperbole: The New Rules of Online Business

15: The Value Equation: Align Your Core Values, Transform Your Business, and Create Sustainable Success

16: Online Marketing: 2 Manuscripts – Passive Income, Social Media Marketing, Learn How To Make Money Online, and Learn How To Market Your Product Online

17: Beyond Influencer Marketing: Create Connections with Influential People to Build Authority, Grow Your List, and Boost Revenue

18: Lifestyle Business Playbook: Create Your Online Empire To Enjoy True Passive Income, Lifetime Profits, and Real Fulfillment

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19: Brand Now: How To Stand Out In A Crowded, Distracted World

20: Digital Marketers Sound Off: Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists

21: SOSTAC(r) Guide To Your Perfect Digital Marketing Plan 2018

22: The 8 Pillars of Social Media Marketing in 2018: Learn How To Transform Your Online Marketing Strategy For Maximum Growth with Minimal Investment

23: Digital Marketing Basics, SEO and Beyond: Master Digital Marketing & Grow Your Business: SEO, Social Media Marketing, Google Analytics & More

24: The 2018 Influencer Marketing Handbook: What 4,000 Collaborations on Youtube & Instagram Have Taught Us About The Future Of Digital Advertising

25: Facebook Marketing: Increase Your Sales by 400%!

26: Facebook Advertising: 21 Perfect Tips To Create Your Profitable Advertising Campaigns!

27: Social Media Marketing 2018: Step By Step Instructions For Advertising Your Business on Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn, and Various Other Platforms

28: The Big 4 of eCommerce: The 4 Easiest & Most Important Online Business Models & How To Use Them To Build a Successful e-Business

29: Ready, Set, GROW!: 400 Free Online Resources Your Business Needs for 2018

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30: Affiliate Keyword Research (2018 Guide): How To Find and Research Keywords Perfect for SEO Affiliate Business Model

31: Passive Income Secrets – 15 Best, Proven Business Models for Building Financial Freedom in 2018 And Beyond

32: Fiverr Service Marketing (2018 Guide Book): Making Money on the Side by Starting Your First Freelancing Business via Fiverr Marketing

33: Mastering Google Adwords 2018: Step-by-Step Instructions for Advertising Your Business (Including Google Analytics)

34: Digital Marketing School (2018): 4 New Ways To Make Money Part-Time While Working On Your Side Business… Even If You Have a 9 to 5

35: Rapid Internet Marketing (2018): 2 Ways To Start Earning Money Online Fast Even if You’re a Complete Beginner Marketer – Starting a Blog and YouTube Short Video Publishing

36: Dropshipping: The Zero B*llshut Guide To Make Your First $100 Of Passive Income Online In 2018

37: Social Media Marketing 2018: The New Era of Internet Marketing

38: Digital Marketing: SEO Tips and Tricks

39: Dive Into Social Media Marketing: Improve Your Small Business Using Social Media

40: SEO Checklist: 10 Steps To Top-3 On Google In 2018 (The New Era Of Internet Marketing)

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Avery Thompson

Wow!

Thanks so much for the resources Lindsey. I have been slowly getting back into online marketing after being devastated by a “guru” who literally stole all of my commissions. Needless to say I was very naive and green. Ready to get back going and I see this is a great place to start!

Thanks again!!

Reply
Jul 09, 2018

As befits one more year of strident political discussion dominating public consciousness, political books sold well in the print sector in the first half of 2018. Macmillan, in particular, has seen its books perform well, with Michael Wolff’s tell-all Fire and Fury: Inside the Trump White House (Henry Holt) settling in as the year’s bestseller to date and James Comey’s A Higher Loyalty: Truth, Lies, and Leadership (Flatiron) making the #3 spot. Even political parodies did well: Chronicle Books’s crashed children’s title Last Week Tonight with John Oliver Presents a Day in the Life of Marlon Bundo, written by Jill Twiss and illustrated by E.G. Keller, which details a fictional same-sex romance between U.S. Vice President Mike Pence’s pet rabbit and another rabbit named Wesley, came in at #6.

Otherwise, children’s literature and other adult nonfiction books dominated the top 10. A cookbook, Joanna Gaines’s Magnolia Table: A Collection of Recipes for Gathering, was the #2 bestseller in the year so far, and nonfiction books by Jordan Peterson and Jen Sincero placed at #7 and #10, respectively. Children’s authors Madeleine L’Engle, Dav Pilkey, and Dr. Seuss all saw books in the top 10, too. The only adult fiction title to hit the list, at #9, was James Patterson’s collaboration with former president Bill Clinton, The President Is Missing. Even fiction, it seems, can’t escape the clutches of politics.

Fire and Fury was also the top-selling title in e-books, according to lists compiled by both Barnes & Noble and Apple/iBooks (PW has opted to change to the iBooks and BN.com e-book lists, from Amazon, since the online retailer’s list now skews heavily to titles released by Amazon publishing units and also includes sales made through the Kindle Unlimited program). Comey’s book placed #8 on the iBooks list, but did not appear in the top 10 at B&N. On both lists, as is typical with e-books, fiction titles were more prominent than nonfiction, compared to print lists, with A.J. Finn’s The Woman in the Window placing at #2 on both lists, while novels by David Baldacci, Lisa Wingate, Greer Hendricks and Sarah Pekkanen, and Kristin Hannah appeared on the top 10 of both e-book lists.

NPD BookScan Top 20 Print books, January 1–July 1, 2018

1.Fire and Fury: Inside the Trump White House by Michael Wolff (Holt)
2.Magnolia Table by Joanna Gaines (Harper)
3.A Higher Loyalty by James Comey (Flatiron)
4.A Wrinkle in Time by Madeleine L’Engle (Macmillan)
5.Dog Man and Cat Kid by Dav Pilkey (Scholastic)
6.A Day in the Life of Marlon Bundo by Marlon Bundo (Chronicle)
7.12 Rules for Life by Jordan B. Peterson (Random Canada)
8.Oh, the Places You’ll Go! by Dr. Seuss (Random)
9.The President Is Missing by Bill Clinton/James Patterson (Little, Brown/Knopf)
10.You Are a Badass by Jen Sincero (Hachette)
11.The Subtle Art of Not Giving a F*ck by Mark Manson (Harper)
12.The Sun and Her Flowers by Rupi Kaur (Andrews McMeel)
13.Wonder by R.J. Palacio (Random)
14.Milk and Honey by Rupi Kaur (Andrews McMeel)
15.The Outsider by Stephen King (S&S)
16.Green Eggs and Ham by Dr. Seuss (Random)
17.Diary of a Wimpy Kid #12 by Jeff Kinney (Abrams)
18.The Woman in the Window by A.J. Finn (Morrow)
19.The Great Alone by Hannah Kristin (St. Martin’s)
20.Strengths Finder 2.0 by Tom Rath (Gallup)

Apple/iBooks Top 10 e-books, January 1–June 30, 2018

1.Fire and Fury: Inside the Trump White House by Michael Wolff (Holt)
2.The Woman in the Window by A.J. Finn (Morrow)
3.The Wife Between Us by Greer Hendricks & Sarah Pekkanen (St. Martin’s)
4.Little Fires Everywhere by Celeste Ng (Penguin)
5.The Fallen by David Baldacci (Grand Central)
6.The Great Alone by Kristin Hannah (St. Martin’s)
7.The Subtle Art of Not Giving a F*ck by Mark Manson (Harper)
8.A Higher Loyalty by James Comey (Flatiron)
9.Before We Were Yours by Lisa Wingate (Ballantine)
10.Origin by Dan Brown (Anchor)

BN.COM Top 10 e-books, January 1–June 30, 2018

1.Fire and Fury: Inside the Trump White House by Michael Wolff (Holt)
2.The Woman in the Window by A.J. Finn (Morrow)
3.The Fallen by David Baldacci (Grand Central)
4.The Great Alone by Kristin Hannah (St. Martin’s)
5.The 17th Suspect by James Patterson & Maxine Paetro (Little, Brown)
6.The President Is Missing by Bill Clinton & James Patterson (L,B/Knopf)
7.Shelter in Place by Nora Roberts (St. Martin’s)
8.Before We Were Yours by Lisa Wingate (Ballantine)
9.The Wife Between Us by Greer Hendricks & Sarah Pekkanen (St. Martin’s)
10.Dark in Death by J.D. Robb (St. Martin’s)
A version of this article appeared in the 07/09/2018 issue of Publishers Weekly under the headline: The Bestselling Books of 2018 (So Far)